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WEEK 1: MARKETING ENVIROMENT & STRATEGY代写

Ch 13. Discuss what the term SMART objectives refers to and why it is important from a marketing perspective.

Ch 13: Discuss the BCG Growth-Market Share Matrix and explain when and why a company would use this tool.

Ch 05: Discuss the macro-environmental factors and provide one example of what Whole Foods would have to consider in each.

WEEK 2: ETHICAL DECISION MAKING & MARKETING RESEARCH代写

Ch 15. Discuss the difference between shareholders and stakeholders. Provide an example of a three stakeholders if Massey University decided to increase tuition.

Ch 15. Discuss the Ross (1930) Prima Facie Six Duties Framework as presented in the 1983 article by Laczniak and in lectures. Please address each of the six key questions from this framework.

Ch 15, Discuss the Garrett (1966) Proportionality Framework as presented in the 1983 article by Laczniak and in lectures. Please address each of the three key questions from this framework.

WEEK 03: BUYING BEHAVOIR & STP代写

Ch 02. You are thinking about buying a box of chocolate. Discuss the three (3) broad categories of influences on consumer decision-making and provide an example from each category to illustrate your answers.

Ch 02. Your company makes projector screens. Your job is to service the universities. Discuss the concept of a Buying Centre and provide examples of each role.

Ch 02. Discuss Maslow’s Hierarchy of Needs and its relationship to marketing.

CH 02. Discuss the three attitudinal components and give an example of each.

Ch 06: Discuss the four characteristics of a market using the case example of elderly and ipads.

Ch 06: Discuss the four consumer segmentation variables. How would these be useful to segment the market for a company selling clothing.

Ch 06: Discuss the five criteria used to evaluate market segments.

Ch 06: Discuss the four targeting strategies. Which strategy is the case company using. Support your answer with examples from the case.