MKT2002S
MARKETING IN A DIGITAL ERA
QUESTION 1: Addressing Customer Complaints in the Retail Industry
Instructions: Select a retail organization that has recently experienced a significant increase in customer complaints. These complaints can range from issues with product quality, customer service, return policies, or online shopping experiences. Prepare a detailed report addressing the following sections. Ensure that your analysis is well-supported by both secondary and primary research and apply relevant theoretical frameworks.
QUESTIONS 2: Investigating the Positioning Strategy of a New Product
Instructions: Select a company that sells a new consumer product. This company cannot be the same as the one in your other assignments. Also, do not pick any of the companies or products discussed in class. Prepare a detailed marketing report based on the following instructions. Ensure that your analysis is well-supported by your own research and apply relevant theoretical frameworks. Include academic references.
