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A business case is a reflection of a real managerial situation. It really happened. You are the
main character, or decision maker, in the business case. So, quickly put yourself into his or her
shoes; be familiar with your personal and professional background and the situation. In other
words, pay attention to the details; some of them may be important to persuade your manager or
the Board of Directors that your recommendation really is the “right” one. The decision maker is
usually mentioned in the first paragraph and the case usually revolves around the decision maker
– e.g., the interactions, knowledge, and key actions.
In developing a managerial report, it is not enough to simply conduct and report your analysis.
You must think strategically, consider multiple alternatives, and logically interpret the
environment (and people) in which you operate. You must persuade your manager or the Board
of Directors that your recommendation is the best one – not with an emotional appeal, but with
logic.
You must make a decision on the information provided within the case.
Regarding your recommendation, no decision is 100% the right one – or the wrong one. The
evidence, and your analysis, suggests that one alternative is the preferred one. Your job is to
figure out which alternative it is. This moment is not a time to “go with your gut.” Again, we
want a logical appeal. Since your recommendation inherently is not 100%, there are some
disadvantages of your recommendation. Address the disadvantages. Part of your
recommendation should include suggestions on how to mitigate them.
When grading the report, I look for the correct identification of the issue, depth in your analysis,
reasonableness of your alternatives and recommendation, and a viable action plan. I evaluate
your logic to solve the problem.
Decision Maker Report: Ranger Creek Brewing and Distilling
Executive Summary
We, Rodham-Clinton, recommend our company purchase the new equipment to increase the capacity and satisfy the forecasting of sales. Currently, our sales increases quickly and exceed our current production capacity. We forecasted sale from 2014 to 2019 and expand capacity to catch the growing sale. We recommend to buy five fermentation tanks, six filters for beer production and four containers for spirit production. Eventually, our new capacity for beer is 246000 gallons per year and for spirit is 5340 gallons per year. In addition, we also recommend to redesign the plant’s layout to satisfy the new capacity. The new capacity could satisfy the forecast sale at the end of 2014 due to the one year throughput time.
现公司旗下聚集了来自顶尖学府的研究生，博士生优秀留学人才的写手团队， 我们秉着诚信，品质第一的态度对待每一项工作，每一个客户，多年来受到了客户的广泛好评，通过率一直稳居99.8%左右。