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BUSS5221 Creative and Analytic Mindsets Semester 2 2022
Assignment 2 – Collaborative Creative Proposal (Group Assignment – Video Submission)
Summary of requirements
Weighting: 40% (of final grade)
Due Date: 22 September 2022 (10am Sydney time)
Time Limit: Maximum of six (6 minute) video (including display of reference list)
Other Requirements: Completion of a Peer Assessment – Feedback Fruits – available on the Canvas Assignment Portal.
Submit by the due date
Background and Objectives:
• Assist students develop their creative thinking to reframe their business problem
• Encourage students to experiment with different presentation tools and techniques to stimulate creative thinking in problem solving
• Encourage students to work collaboratively outside of the online learning environment by stimulating broader thinking through group discussion
• Assist students to develop their commitment to ongoing reading and research
Assignment Requirements – Six (6) minute Video
Collaborative Creative Proposal!
1. Let’s Re-Cap
You have each submitted your individual piece – Pitching My Idea!
The natural progression is now to take the Pitch and develop it to a more mature or advanced position –
making it a viable Sales Proposal.
This assignment will require your group to take the Pitch and further develop and explore its feasibility.
2. Framing the Sales Proposal
• You will create a six (6) minute video. This is the maximum time allowed for the video.
• What proposal will you develop? It is up to each group to spend some time reviewing and discussing the pitches each member developed and submitted for Assignment 1 – Pitching My Idea! The group is encouraged to choose the pitch that they feel will be best to take forward on the journey to Sales Proposal and Business Case. The choice is made by the group.
3. Structuring the Sales Pitch
Here are some recommendations on how to structure the sales pitch:
• Remember you are presenting this in a business environment. Perhaps to the State or National Sales Team of the organisation. This team will decide whether you are able to progress the Sales Proposal to a Business Case to be presented to the Board of Directors
• Considerations include: what are the significant facts and contextual background relevant to your pitch?
• What is the relative importance or practicalities of your proposal?
• What might be any significant concepts, theories or principles that relate to your proposal?
• Focus on structuring using some of these elements – Who (is it for, does it impact), Why (why is it required/needed) and How (how does it solve the why)
• If you are using specific terminologies that are industry based be sure to define them
• The group is expected to conduct appropriate research to support the Sales Proposal. At the end of the video each group is required to provide a slide of their reference list. Scholarly and peer reviewed references are not compulsory and may not be appropriate for your pitch
• Every member of the group must present in the video
• Assessment 3 will take the Sales Proposal and progress it into a Business Case (Nailing the
Proposal!).
• Good Luck!
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4. To address this assignment you will need to:
• Conduct a critical review of the relevant literature around your case. This will require you to complete independent research and to evaluate at least five(5) references to support your case. These references may be industry surveys, white papers, newspaper articles, or other types of scholarly or practitioner-based research. Whilst there is no upper limit on the number of references you use, it is important that the references are well focussed to avoid vague generalisations and ensure relevance to the case.
• The reading and research will enable the group to explore the topic as fully as possible.
• Collaborate with your group to assimilate and assess the research you have conducted
• Brainstorm your plan or outline keeping in mind the need to remain focused on exciting and creative ideas
• Organise your ideas into some semblance of order and place a structure around the presentation. Remember it is always good to provide a brief introduction and conclusion in these presentations.
• Construct your presentation. You may use Powerpoint slides to support your video presentation.
• Each group member is required to present. Each group is able to decide how long each group member is allocated to present. Aim for a coherent and seamless narrative.
• Enjoy creating and recording your Sales Proposal! Try to offer a comfortable, relaxed atmosphere. Talk to your audience rather than read your notes.
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