- Interpret business concerns and explain how data analytics can address these concerns.
- Select and implement a range of data analysis techniques to understand business concerns.
- Select and analyse appropriate data, and visualise resultant analytics, with efficacy
- Synthesise relevant data with appropriate analytical and visualisation techniques in a way that provides useful insight for business.
- Reflect on personal capabilities and appraise oneself in relation to professional expectations
- Integrate and explain how personal biases may impact ethical principles and data analytics
这门课一共三个作业考查
Assessment 1: Problem Solving Task
Data Analytics Notebook
Given a scenario based on a local business problem, address the key business concern/s through the selection of suitable data, the application of appropriate analysis techniques, and the use of effective visualisations. Document your thinking and defend your final decisions in a manner that would be acceptable to a business data analytics manager.
This is an assignment for the purposes of an extension.
Assessment 2: Report
Business Insight Report
Given a scenario related to a local or international business, use appropriate data analytics to extract useful business insight/s, and prepare a report suitable for senior management. Ensure that the report presents the business insight/s with justification drawn from the data analytics and relevant to the business context. The report will be suitable for inclusion in a professional portfolio.
This is an assignment for the purposes of an extension.
Assessment 3: Reflective Journal
The reflective journal will comprise two parts: Part A will be a reflection on foundational knowledge and/or skills and will receive formative feedback early in the semester. Part B will be a reflection on the challenges encountered when applying foundational skills within a given data analytics business context. The reflection should incorporate how data analytics tasks would be approached in a business context.
QUT的校训是 A university for the real world，因为QUT这种注重实践使用的宗旨很符合鬼佬的理念,QUT有很多课都是和当地的商界有密切的联系，会请许多当地商界的人做客座教授；另一方面 QUT本身还是一间建校很久的高等学府。